Solo ads are a form of email advertising where emails are sent to subscribers with only advertising as the content. Usually, there is only one ad in the email and the purpose is to get the subscriber to click on the email and become traffic for their website. You can run solo ads for different niches like internet marketing, online business opportunities, self-development, etc., and more.
Solo ads may sound easy but it’s not always true because solo ads need lots of marketing skills which includes knowing how to write solo ads that convert well into sales.
What is a solo ad
Solo ads are email that contains advertising content and it is also known as email marketing or email-based advertisements. It usually only has one ad and the purpose is to get the subscriber to click on the email and become traffic for their website. You can run solo ads in different niches like home business, internet marketing products, etc., and more.
The concept may sound easy but they’re not always true because a successful campaign needs lots of marketing skills which includes knowing how to write solo ads that convert well into sales.
That could be the reason why some marketers think that email ads are like printing money online. So many marketers start to build a solo ad list and become list owners.
When you are a solo ad list owner, you get paid to send traffic and it’s all the easier when you create your own list.
What does the email look like
Solo ads can be sent via email. Most solo ads are sent as plain text, so they will look the same to every subscriber.
When sent by email, they will usually have a subject line that is catchy enough to get you to open them.
This email will then feature one promotional offer or advertisement which is why solo ads are so powerful because there’s only one thing in the email.
Here’s an example of an email.
Subject Line: Latest free offer
I want to draw your attention to my latest offer. I’m giving away a free report on how to get more followers for just $1.
Free download here: http://www.nazariyimeri.com/ebooks/free-report-on-how-to-get-more-followers
How solo ads work
Solo ads are a form of email advertising where emails are sent to subscribers with only advertising as the content. Usually, there is only one ad in the entire message and the purpose is to get the subscriber to click on the email and become traffic for their website.
When a person clicks on the link in the email, it will bring a unique person to the website, generating one visit. An email campaign can send many targeted leads to an offer, making money for them if they are in the same niche.
Email marketing works for different niches like home business, business opportunities, self-development, etc., and more. It may sound easy but they’re not always true because a person needs lots of marketing skills which include knowing how to write email copies that convert well into sales.
Solo ads are sent via email usually as plain text so they will look the same to every subscriber. When solo ads are sent by email, you’ll usually see a subject line that is catchy enough to get you to open it.
In using solo ads, you’ll usually see one promotional offer or advertisement which is why solo ads are so powerful because there’s only one thing in the email.
Do solo ads work
A solo ad is a form of email marketing where the emails are sent to subscribers with only advertising as the content. Usually, there’s only one ad in the email and the purpose is to get the subscriber to click on it and be traffic for their website.
In using solo ads, you can quickly generate sales and build an email list. That’s also why many marketers use email marketing in promoting various affiliate offers.
These marketers are specialized in affiliate marketing and they make money using by driving traffic to their landing pages.
Some product owners also buy email traffic and send these email blasts to their own product, where they make money in their sales funnel, tweaking their sales process to improve their conversion rate.
How to write an email
Writing an email may sound easy but it’s not always true because solo ads need lots of marketing skills which includes knowing
– keyword inclusion
– headline style
– different formats that will work for solo ads
– how to write solo ad copy that converts well into sales.
Solo ads are sent via email usually as plain text so the solo ad will look the same to every subscriber. When solo ads are sent by email, you’ll usually see a subject line that is catchy enough to get you to open it.
You’ll usually see one promotional offer or advertisement which is why solo ads are so powerful because there’s only one thing in the email.
Writing an email requires skills like knowing how to make your headlines, subheads, and body copy stand out among other things.
This is especially true when you are writing a solo ad for goods or services that they can purchase on your site instead of just another blog post or article.
Are solo ads legal?
Yes, they are. Solo ads are just another form of pay-per-click marketing where a person pays for a click (ie. visitor) to their website.
Some of the best solo ads can generate a lot of sales for the buyer and they usually give a higher conversion rate (ie. return on investment).
Does it work for an online business?
They definitely will work well for online businesses. In fact, they are great for different niches like home business, online business opportunities, personal development, etc., and more.
Solo Ads are highly targeted because you pay for a click where the click (ie. visitor) is already interested in your offer.
That’s why such traffic can bring in sales because they are already “pre-warm” to the niche that you are in.
If done properly, it can be more profitable than search engine optimization, banner ads, Facebook ads, or Google Ads.
How to buy solo ads
You can easily find solo ads sellers online. Assuming that we are getting our sellers from Facebook. You will need to do the following:
- Contact the solo ad vendors that sell solo ads
- Ask how much is their price, usually in terms of CPC (Cost per click)
- Ask about their delivery rate and when they can start
- You will send in your destination link to your seller
- Your seller will send an invoice for payment
- Upon payment, your seller will start sending traffic to you
Look for those that are running a promotion, they have good prices. To buy traffic, you will need to click on the “Buy Traffic” button of the seller, enter your link, make payment and the seller will receive the payment and start sending traffic.
How much do a solo ad campaign cost
The cost may vary depending on the seller’s rates. They can cost about $0.30 per click to as much as $1 per click. There are people who spent from a few hundred dollars to over a thousand dollars if the return on investment is high.
The campaign can cost thousands but if the buyer tracks their conversion rate it can potentially bring in more profits. It’s not a surprise that some of the best solo ads campaigns can bring in 10 times profits!
Where to buy solo ads
Solo ads are commonly bought at Facebook groups, where there is a community of buyers and sellers there. In fact, Facebook might be the biggest place to buy and sell.
You can also consider sellers at Udimi. In general, Udimi tends to be a little more expensive but the quality tends to be better.
Are solo ads worth buying?
The solo ads are worth it because this traffic source can be a very effective method for building an email list and it can be an affordable form of advertising that still drives traffic to your website.
Some think that it’s better than sending cold traffic to their sales page because email traffic is already “pre-warmed” in the solo ad vendor list.
We all know that warm traffic will always improve the conversion rate of a website.
The main challenge is that if you don’t know much about solo ads then it’s hard to tell whether the sellers are legitimate or not.
It would probably take some time before you get the hang of solo ads and start running your own solo ads but for now, choose wisely with whom to buy from.
Select them carefully as they could affect how well the traffic coming to your website converts into sales so do your homework first before buying.
Where can I find good solo ad sellers?
There are many Facebook groups where people post their offers but some tend to be better than others. You should also consider solo ad sellers at Udimi.
Solo ads are one way to get customers. Each business is different, so it’s hard to tell if it will work for you too. So you need to find out what kind of solo ads works well for your niche.
Here are some tips on how you can tell whether a seller is legit:
1) Contacting the solo ad seller via Skype, Telegram or Whatsapp so you can speak with them directly
2) Don’t just look into the solo ad solo, contact the solo ad seller and ask them about their solo ads and what makes solo ads effective
3) Ask solo ad sellers if they are good at getting conversions
4) Ask solo ad sellers whether they can show you examples of solo ads that they have sent in the past to prove that they’re good
5) Ask solo ad sellers whether they have a list of customers who are willing to vouch for them
6) If your intention is just to use solo ads as one part of your marketing strategy then it’s worth paying extra for better solo ads.
How to start a solo ad business
Maybe you are not interested in buying, but selling solo ads as a business? If so, here are a few things that you need to take note of: you will need an email list, a tracking software, and email templates.
You can start building an email list yourself by offering free solo ads to your friends and social media circles. You will be able to find such offers on Facebook groups.
Remember that your top priority is always to build a highly responsive list and generate sales when sending solo ads traffic via email blasts. You don’t need a sales funnel at this stage of your business because you need to focus on lead generation.
A traffic tracking software is an easy way for you to keep track of what works and what doesn’t work when running this business.
Different emails may perform differently in different niches so it would benefit you if you know which solo ads are working well, as such, tracking software helps you save time by filtering out the ineffective solo ads that don’t bring much traffic.
Tracking software, such as Qliker, ClickMagick, and Quality Click Control is designed so that sellers can track results easily. If you don’t use tracking software, you will have to keep track manually which is likely to make your task difficult and time-consuming.
Since solo ads are all about getting the subscriber to click on them, it’s important that the subject of the email is enticing enough to encourage them to open the link contained in the email.
Email templates also help sellers write effective copy for their emails so they know exactly what words to use in their headlines and body text. This will helps you achieve a better conversion rate.
How do you build your email list?
To build an email list, you will need to start buying ads from other list owner’s email lists. When they send you the email traffic, you will need a landing page in order to generate leads to become email subscribers to your list.
Your landing page needs to have a field for the visitor to enter their email and a button to click so that you get dedicated emails to your email software. A landing page is also known as an optin page or a squeeze page.
When a visitor lands at the squeeze page, you will need to monitor your opt-in rate: this happens when they enter their email and click “Submit” on the squeeze page. This is considered one conversion. A typical conversion rate should be at least 30% so if you get 100 visitors, you should get 30 opt-ins.
The process is easily summarized as list building. The question you may ask is, how many subscribers do you need?
Well, it depends on how responsive are your subscribers. If you are able to generate at least 50 clicks for your email list, then you are in business to make money. Most list owners have more than 10,000 email subscribers.
You can also generate traffic from other sources. Other than buying traffic from a list owner, you can also go for pay per click solution like Google Ads or Facebook Ads. You can also try search engine optimization but that can be a long process.
Make sure that your landing pages are working well before you buy the traffic, you won’t want your conversion rate to drop because it is not loading at all!